Stepping into the fitness and wellness arena with MindBody, I spearheaded a dynamic outdoor campaign that redefined the pulse of Denver's local options and scheduling. As the creative mind behind this project, my goal was to bring the vibrancy of MindBody to the streets.
From strategic billboards to eye-catching bus stop displays, every outdoor element was meticulously crafted to resonate with Denverites seeking optimal fitness and wellness solutions. The campaign wasn't just about promoting an app; it was about inspiring a lifestyle.
Navigating the intersection of design and well-being, I translated MindBody's mission into visuals that spoke directly to the Denver market. The result? A campaign that didn't just capture attention but also motivated individuals to take charge of their health journey through the app's local options and scheduling features.
Dive into the heart of Encinitas' music scene with Surfdog Records, a haven for legendary artists like Eric Clapton, Bryan Setzer/Stray Cats, Sublime, and more. My enduring freelance relationship with Surfdog has been a thrilling ride, marked by designing layouts for CDs and Vinyls that house the sounds of these iconic musicians.
Beyond the tangible realm, I've been a visual architect behind Surfdog's digital presence. From crafting eye-catching web banners that resonate with music enthusiasts to designing social media assets that amplify the stories of these musical legends, my role has been about more than just pixels and layouts—it's about translating the soul of the music into a visual language.
Working with Surfdog Records isn't just a freelance gig; it's a front-row seat to the intersection of design and musical history. Each layout, each banner, and every social media asset is a testament to the timeless connection between art and sound.
At Wholesale Sports Inc, I not only shaped digital landscapes but also left my creative imprint on tangible realms. Art directing from inception to completion, I undertook the monumental task of creating catalogs for three major brands: TronX, Alkali Hockey, and Firstar Apparel.
From conceptualization to layout design, I meticulously crafted catalogs that breathed life into the essence of TronX, Alkali Hockey, and Firstar Apparel. My role extended beyond design; I became the eye behind the lens, capturing product and lifestyle photography that leaped off the pages.
These catalogs weren't just print materials; they were gateways into the heart of each brand. Through the fusion of art direction and photography, I bridged the gap between product presentation and the aspirational lifestyle associated with Wholesale Sports Inc's offerings.
Enter the dynamic realm where technology meets the ocean – Surftech, a surf brand that's all about fusing innovation with the exhilarating world of surfing and standup paddleboarding. I took the plunge into this exciting fusion, contributing my design prowess to create multiple catalogs and print ads for Surfboards and Paddle boards.
Imagine flipping through a catalog that not only showcases the artistry of surfboards but also highlights the cutting-edge technology beneath the surface. From designing layouts that seamlessly blend style and functionality to crafting print ads that capture the essence of Surftech's innovation, my role was to bring the spirit of surfing and paddleboarding to life in print.
Surftech isn't just a brand; it's a testament to pushing the boundaries of what's possible on the waves. Through catalogs and print ads, I aimed to not just advertise products but tell a visual story of how technology elevates the surfing experience.